JEANIUS / 2022

Conceptual Ad Campaign

Jeanius; Levi’s Icons is a conceptual ad campaign that highlights the iconic and timeless nature of the Levi’s brand. The ad campaign uses a custom wordmark that’s modern and nostalgic. It’s subtitle “(eye)cons” focuses on the fact that levis is synonymous with the celebrity, and the iconic figures that paved the way for fashion, youth, rebellion, music, and being “cool”. Therefore, an integral component of the visual style of the ad campaign uses different graphic iconography towards its branding. This ad campaign is heavily inspired by Apple’s “Think Different” ad campaign.